Getting Real with Peleg

Real Estate Financials Made Simple


Broker & Developer Insights

Psychology and strategy from the field: how brokers, developers, and lenders think, act, and negotiate.

  • Closing the Deal Is 90% of the Game

    Closing the Deal Is 90% of the Game

    Everyone in real estate loves to talk about finding opportunities. You hear endless chatter about sourcing deals, running analysis, checking entitlements, crunching numbers. All of that has its place. But here’s what almost nobody talks about: The hardest – and most decisive – part of the process is the close. The Myth of the Perfect Analyst There’s… Continue reading

  • Why Smart Developers Embrace Low Margin Projects

    Why Smart Developers Embrace Low Margin Projects

    Why Developers Take on “Thin Margin” Deals Every so often you’ll see an article – or hear someone at a networking event – ask a variation of this question: “Why would a developer ever take on a project with thin margins?” The assumption behind the question is simple: if the projected return on day one… Continue reading